Delivering Excellence

Business development
Staff development
Strategy & planning
Systems & processes
Quality & Excellence

We offer a range of products and services for both the public and private sectors built around the following core areas. Each area includes locally and internationally developed content and can be delivered in both Arabic and English..

Consulting
Training
Coaching
Mentoring
Turn-key solutions

We deliver our range of products and services using a number of methods that may be delivered individually or as part of a full turn-key service. In all cases we ensure the most effective solutions are identified to meet our customer’s needs and expectations.

We are a local organization that has witnessed the evolution of business excellence in the UAE.
We are backed up by an international network that provides us with the state of the art concepts and best practices.
We team up with our customers to ensure knowledge transfer.
We empower our customers to work independently in a short period of time through proper foundation of excellence concepts and theories, and guide their implementation.
We keep abreast with the latest developments in Business Excellence and Strategy.
We have developed experience in working in many sectors such as government (i.e. ministries and local authorities), semi-government (i.e. oil and gas), and private organizations (banks, industries, etc.).
We are proud to have partnered with our customers in success stories that resulted in outstanding results that lead to their winning of excellence awards.

We are professional in the fields of Business Excellence & Strategy, we combine theoretical concepts with successful implementation.

We are able to do so through our long experience whereby we have witnessed the evolution of excellence concepts and theories, beside our contribution to such evolution. We have also been instrumental in spreading the awareness and helping many reputable organizations in implementing excellence concepts.

Hence, the name of our organization, 2XL (to excel), points at our philosophy of teaming up with our customers to ensure knowledge transfer and working hand in hand to underpin the business excellence pillars on a foundation of advanced approaches to achieve and sustain outstanding results.

Our team is led by Mr. Shouqi Al Yousuf, who has been on board of the UAE drive for excellence since 1998, through his role in one of the leading Dubai Government Departments where he has attain remarkable achievements; and thereafter was fully dedicated to provide consultancy and training in business excellence and strategy for a large number of government departments and private businesses.